Anna-Nicole, Paris, Kim, Kourtney, Khloe et al were virtual unknowns before becoming reality TV celebs. And it seems there's no limit to the resource that is the Z list, with networks continuing to plunder its depths for even more outrageous bobbleheads.

But with the Kardashians now role models for aspiring young business women, President Obama riffing on Jersey Shore's Snookie and author Bret Easton Ellis outing himself as a Kardashimaniac it's becoming increasingly difficult to separate the fact from the fiction.

Andrew talks with trash addicts, The Sun Herald's Kate Waterhouse and Jo Casamento about their not so secret predilection for this most ubiquitous genre.